Rome2rio Blog

UX/UI

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Rome2rio searches any city, town or address across the globe with thousands of routes to easily get you from A to B.

How a single hover effect reduced our bounce rate by 8.4%

Bounce rate is one of the most difficult metrics to move. However, we recently completed an experiment that reduced our bounce rate by 8.4%. The experiment came about after a really passionate team meeting about the future of our landing…

Posted June 20, 2017 Read more ›

How we use feedback to make product decisions

In November 2016, the team at Rome2rio began experimenting with ways in which we could ask users of Rome2rio about their experience whilst using the site. The goal was to give us an additional data point besides revenue and conversions…

Posted June 6, 2017 Read more ›

A new way of comparing your route options

One of the main UX challenges we have at Rome2rio is explaining the concept of multi-modal, door-to-door search and route- planning to new visitors. Many independent travellers are familiar with the idea of searching from station to station or airport to airport.…

Posted February 27, 2017 Read more ›

Introducing transit colours and names on Rome2rio and why it matters

Colour does not add a pleasant quality to design – it reinforces it. – Pierre Bonnard The team at Rome2rio have spent the past seven years building a product that helps you when travelling large distances; from Rome to Rio…

Posted December 7, 2016 Read more ›

Revamping our flight booking user experience

How we used experimentation principles to revamp the flight booking process on Rome2rio.

Posted August 17, 2016 Read more ›

A unified booking experience

After months of development and experimentation, we’re proud to release a new and improved user experience for searching for train, bus and flight bookings on Rome2rio. We’re calling it Unified Bookings. It’s a part of our goal to make the…

Posted June 3, 2016 Read more ›

From responsive design to mobile website

Like most travel sites today, providing a great mobile experience to users is increasingly important. Just two years ago, mobile devices represented just 13% of visits to Rome2rio.com. Today they represent 33% of visits, with desktop representing 54% and tablet representing…

Posted May 27, 2015 Read more ›