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How a single hover effect reduced our bounce rate by 8.4%

Bounce rate is one of the most difficult metrics to move. However, we recently completed an experiment that reduced our bounce rate by 8.4%. The experiment came about after a really passionate team meeting about the future of our landing…

Posted June 20, 2017 Read more ›

How we use feedback to make product decisions

In November 2016, the team at Rome2rio began experimenting with ways in which we could ask users of Rome2rio about their experience whilst using the site. The goal was to give us an additional data point besides revenue and conversions…

Posted June 6, 2017 Read more ›

An IAC Applications ad broke all our click-through records – then we blocked It

It’s natural to pay attention when you discover one of the ads on your site has a click-through rate eight times higher than average. That’s what we discovered as we reviewed advertiser reports a few weeks ago, so we decided…

Posted October 28, 2016 Read more ›

How changing one word increased our flight booking conversions by 30%

It was a warm night in March and I was going over my research for the unified booking experiment to prepare a presentation for the Rome2rio team the next day. The results had been really great, and I was in a…

Posted September 5, 2016 Read more ›

Introducing Rome2rio Labs and the Global Connectivity Report

Rome2rio, with its comprehensive database of global routes and transport information, is a very attractive tool for the casual traveller and globe trekker alike. We’ll help you get from A to B by any means that we can find. (including…

Posted May 24, 2016 Read more ›

Rome2rio announces partnership with Distribusion

We recently wrote about our move to direct bookings on Rome2rio; starting with our partnership with SilverRail for UK train tickets. We are now pleased to announce another way that will make booking travel easier – we’ve partnered with Distribusion for…

Posted May 18, 2016 Read more ›

Taking another (gentle) swipe at Google’s transit results

We wrote in some depth last year about the poor quality of the inter-city transit component in many Google Maps results. These results are displayed at the top of SERPs for queries like “How do I get from A to B?”. Since then…

Posted February 23, 2016 Read more ›

Time flies? According to these maps it does

These maps show how travel has changed in the last 100 years.

Posted January 8, 2016 Read more ›

DB & Google Transit & the best laid plans of mice & men

Rome2rio CTO Bernie Tschirren and I have just returned from a couple of weeks in Europe; we visited Amadeus at their grand campus on the Cote d’Azur, attended the ITB conference in Berlin, and met with a number of companies…

Posted March 16, 2015 Read more ›

Political and geographic complexity in multi-modal search

We have blogged previously about two interesting challenges that present themselves when you get into the nitty-gritty of building a multi-modal search system: 1) Detecting landmasses. Accurate routing needs to be aware of landmasses and islands, and what is connected…

Posted March 2, 2015 Read more ›

Comparing coverage: Google Maps, GoEuro & Rome2rio head to head

Since our launch four years ago we’ve been passionate about making Rome2rio a truly global travel search site. That means having coverage so complete that Rome2rio can help users discover how to get anywhere by any mode of transport rather than how to get most places in countries…

Posted October 19, 2014 Read more ›

Multi-Modal in Europe: a wrap-up

I’ve just returned from Berlin, where I gave a presentation on the state of the multi-modal sector at the annual ITB Conference. Being in Europe was a good opportunity to meet some of the companies I talked about in person,…

Posted March 18, 2014 Read more ›