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Hotel bookings on Rome2rio: when, how long, how far ahead?

Choosing and booking accommodation is an integral part of planning a trip. In 2016, Rome2rio users made over 53,000 bookings with our hotel booking partners. I’ve recently dived into this collection of bookings and explored when users stay, how long they…

Posted June 28, 2017 Read more ›

How a single hover effect reduced our bounce rate by 8.4%

Bounce rate is one of the most difficult metrics to move. However, we recently completed an experiment that reduced our bounce rate by 8.4%. The experiment came about after a really passionate team meeting about the future of our landing…

Posted June 20, 2017 Read more ›

How we use feedback to make product decisions

In November 2016, the team at Rome2rio began experimenting with ways in which we could ask users of Rome2rio about their experience whilst using the site. The goal was to give us an additional data point besides revenue and conversions…

Posted June 6, 2017 Read more ›