Fruit Tray Wednesday

Published June 5, 2015

Over the last year a new tradition has evolved at Rome2rio team meetings and we call it Fruit Tray Wednesday. Each week a team member will present an analysis of some part of the Rome2rio site or user behavior. The results of A/B tests are often included. The rest of the team are then prompted to guess the results of the analysis, with a fruit prize on offer to the winner.

Past fruit tray questions have included:

  • How many rail tickets did we sell in January?
  • Which A/B tested text received the most clicks: “Sydney Hotels”, “221 Hotels”, “Hotels from $74” or “Compare 221 Hotels”?
  • Which revenue source provided the best commissions: hotels, rental cars, flights, packages or tours & activities?
  • Which search destination has grown the most in popularity during 2015?


The name derives from an Australian tradition known colloquially as the meat tray where pubs, bars or the local bowls club will provide a prize tray of assorted meats for a competition such as trivia.

As a joke, the prize for Andrew’s inaugural meat tray quiz was a small can of Spam. As a sensibility towards our vegetarian team members we’ve started offering fruit platters instead, which tend to be devoured by the whole team during the meeting.

I personally love our fruit tray culture. It encourages team members to share interesting data in an engaging way. It also invites team members to think critically about user behavior and often provides surprising results that challenge their assumptions.

As careful optimization and A/B testing become more prevalent at Rome2rio I am sure we will continue have plenty of fodder for our quizzes.

Written by
Co-founder & CEO
Rome2rio, based in Melbourne, Australia, is organising the world’s transport information. We offer a multi-modal, door-to-door travel search engine that returns itineraries for air, train, coach, ferry, mass transit and driving options to and from any location. Discover the possibilities at