Rome2rio CEO Rod Cuthbert is making one of the keynote presentations at the upcoming ITB / PhoCusWright Conference, to be held in Berlin on March 5th. Titled “Multi-Modal Travel Search Has Arrived… Now What?” the presentation will offer a wide-ranging overview of the marketplace, including the key players in the space and the various challenges they face in promoting industry-wide adoption of multi-modal search.
[youtube http://www.youtube.com/watch?v=-eKGAyYcm4M]Among the sites featured in Rod’s analysis will be Waymate, GoEuro, FromAtoB, Routerank, Wanderio and SNCF’s Mytripset. Rod will examine their strategies, areas of focus and the unique attributes of each of the sites.
He’ll also be talking about the relative complexity of multi-modal search vs. the prevailing “air-only” search model, and discuss why it’s understandable that multi-modal search solutions have taken so long to emerge. Finally, he’ll talk about the key hurdles the industry needs to overcome before widespread adoption is achieved.
The PhoCusWright Conference is held in Hall 7.1c of the Berlin Exhibition Grounds, starting at 10:30am. Last year’s ITB Berlin Convention had more than 12,000 participants, and is regarded as the most important travel trade show in Europe.