This week we rolled out a new brand, logo and design for the Rome2rio website. The new look is the culmination of several months of hard work that involved rebuilding the HTML and CSS structure of the site from scratch. We worked with the incredibly talented folks at August who designed the brand and new look.
The original Rome2rio logo was certainly endearing and has served us well since we launched in 2011. The new logo is simpler, bolder, and the hot pink theme provides a nice visual differentiation from other travel sites.
We’ve kept the welcome image, but we no longer darken it, so that it really stands out. The input and welcome messaging is even simpler now too. Scroll down and you’ll get an overview of what Rome2rio does, and real-time statistics on our current coverage.
We’ve changed a lot about how Rome2rio’s search results are presented, whilst retaining the original layout and design elements that already worked well. Panels and sections of the page now transition smoothly. The layout is cleaner and easier to read. The colour scheme has been revamped and we’ve utilized Google Map’s restyling technology to give the map a distinctive look that fits with the overall design.
Although not really part of the new design, in August we quietly began experimenting with more deeply integrating hotel properties into the Rome2rio product. Click the Need a Hotel? button at the bottom of the search results to see hotels at your destination plotted on the map.
We think Rome2rio now has a far more professional and polished look, and the feedback so far has been largely positive. Judge for yourself – we hope you like it too. With time we will tweak the design based on user feedback and user testing. As always, email us at feedback(at)rome2rio.com with any suggestions.